5 Steps to Creating Free Content That Attracts Your Ideal Customers

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5 Steps to Creating Free Content That Attracts Your Ideal Customers | Thinkific Teach Online TV

5 Steps to Creating Free Content That Attracts Your Ideal Customers | Thinkific Teach Online TV

In this video, content marketing expert Tyler Basu shares 5 steps for creating free content that attracts your ideal customers and students for your online course.

Watch the video below:

Summary of 5 steps outlined in this video:

  1. Identify your ideal customer
  2. Identify a specific problem or pain point your ideal customer is facing
  3. Create content that helps your ideal customer solve the specific problems you identified
  4. Offer a content upgrade (a free resource) in your free content in exchange for someone’s email address
  5. Guide your email subscribers through a sales process that introduces your online course to them

To learn how to create an entire sales funnel that begins with offering free content to your audience, check out our complete guide here:

How to Create a Sales Funnel to Sell Your Online Course on Autopilot

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