Michael Carbone: How To Create & Launch An Online Course In A Weekend

Thinkific TeamTeach Online TV2 Comments

Michael Carbone: How To Create & Launch An Online Course In A Weekend | Thinkific Teach Online TV

Tyler Basu interviews online entrepreneur Michael Carbone on how to create and launch an online course in a weekend.

To download Michael’s “Look Within Method” worksheet, click here.

Visit Michael’s website: www.michaelcarbone.ca

How to Create and Launch an #OnlineCourse in a Weekend @MichaelCarbone8 #teachonline Click To Tweet

FULL TRANSCRIPT:

[Tyler] Welcome to TeachOnline TV.

My name is Tyler Basu and I am here with a very special guest, Michael Carbone.

I’ve actually known Michael for almost 2 years now, I think.

We connected online.

Never actually met him in person yet.

[Michael] Not yet.

[Tyler] but we’ve been internet friends for a while now.

Michael is a very extraordinary guy.

He is a lifestyle entrepreneur.

An MBA graduate, an ironman, a podcast host of the Unleash Yourself podcast.

And an online course creator.

He’s actually created 3 courses.

The most recent one is on a course on how to create a course but how to do it inn the weekends.

So very, very short amount of time.

How to pick your topic, get your course created and get it launched in just a few days.

And that’ what we’re going to talk about today.

We’re going to talk about how to create a course in a short period of time.

Get it online and get your first round of students enrolled in the course.

So Michael, thank you so much for taking the time to do the interview.

I’m excited to dive into this.

[Michael] My pleasure. Thank you so much for having me, Tyler.

It’s been a while since we chatted.

But you were right.

We’ve never met in person.

This is as close as we’ve got in.

The video calls.

[Tyler] That’s right.

That’s right.

[Michael] Yea, I’m excited to be here.

Thanks for the invite.

And I can’t wait to get in and share about myself and most importantly help everyone who’s listening learn about online courses,

how they can create one and how they can create one quicker than they ever expected.

[Tyler] Sounds good, man.

Now, I know I gave away just little bit of your bio there at the beginning but can you just tell us how you got into this online world?

And what led you to create your first online course in the first place?

[Michael] Yea. Definitely.

So the story is a long one.

So I’ll try to keep it short.

But it’s very interesting.

You did touch on a few things.

I’m the host Unleash Yourself podcast.

But you mention the word ironman.

And I want to make sure everyone listening doesn’t think it’s the comic book.

Definitely not ironman from that perspective.

But the ironman–

[Tyler] So you’re not a superhero?

[Michael] I’m not. Unfortunately.

I would’ve love to be but I’m not.

And so I mean the ironman, the reason why that title follows me is because I did the ironman triathlon.

It’s known as the hardest thing in all those sports.

And the reason why that’s important is because that’s was a big turning point for me.

When I started for that race, I was still working a full-time job.

I was working from 9-5.

And I had all these dreams of creating an online business but I didn’t really believe in myself.

You know, finishing that race really gave me a sense of confidence and allowed me to take to leave my full time job and start an online business.

The first few months I spent—3-4months making very, very close to zero dollars.

You also mentioned that I was an MBA graduate so I felt like I should be doing like high-level consulting or something really fancy.

And nothing really worked.

And the first 3-4 months were really tough.

And I decided to change the way I look at doing business online and decided to change the way I looked at myself and what I should be doing and started to look at what could work and what couldn’t work a little quicker because I needed to start making revenue.

I needed to start believing that I can do this.

And I needed to make my first sale.

And that’s when I discovered online courses.

And I really looked at myself with a new set of eyes and said, ‘okay, what can I offer the world?’

What can I teach other people?

What do I know really well?

What’s unique to me and how can I package that into a course and sell it on a bigger scale?

Reach more people.

Have a bigger impact.

And that’s what really led me to start my first online course.

T’was that struggle, was seeing this opportunity, seen a lot of people creating a lot of online courses.

They seem to be going very well.

I heard at that time that there was a big industry.

I think it was about 60 billion dollars at that time.

People are talking about these big numbers.

And so I say, I’m going to get involved into this industry and focus into this something I’m good at and something that I love.

And that’s what started my first online course.

[Tyler] And so what was the topic for your first course that you ended up deciding to teach?

And how did you choose that that was going to be what you taught.

[Michael] Yea. So the first topic was actually a very uncommon niche.

I was a poker player in college so, you know.

I was a scholarship baseball player.

So I played baseball.

I was going to grad school so I was studying and doing my course work.

But in my spare time, one of my hobbies was playing poker.

And I did very, very well.

I made a lot of money playing poker online.

So, when I looked at myself and I say, ‘what can I teach other people?’

This was the big theme in life.

I ask myself certain questions and I said, ‘okay, online poker something I love, something I good at.

Something I know a lot about.

Something that’s fairly unique as well.

What if I’m able to package that into a course?

Now in college, I had done like a few one-on-one Skype calls with some people—I did some coaching.

But nothing too serious.

So I said, okay, I know people are willing to pay for this.

They’re willing to learn.

A lot of people are ready playing poker for fun as entertainment recreationally.

They may lose money playing poker but they enjoy it.

So what if I help these people who are already playing at getting bad results.

Change the results and get good results and help them play game for fun and actually make almost like a side income doing it.

So it was very hard for me to accept that that’s what I wanted to do or that’s what I could have done because like I said, I had a lot of limiting beliefs.

I was MBA graduate.

So I saw myself as someone with a big job or a good title.

And this didn’t really ring well for me.

So it’s hard for me to accept.

Until I said, you know what, this isn’t define me per-se.

I could be helping a lot of people and most importantly,

it can launch my first online course—my first online business and follow my dreams.

So the first topic for my course was online poker.

And I made a lot of mistake along the way but I learned a lot.

And the biggest lesson or the biggest thing I can tell everyone who’s listening is that you want to get started because your first course could lead to your second and then your third.

And I know I would not be here today with online course on a weekend

if I hadn’t started that day with a course about online poker and learned everything I needed to learn and created some momentum and started going.

[Tyler] Yes.

I mean it sounds like you treated it kind of like it as an experiment.

You didn’t really know what to expect.

But you were tired of waiting for that day when you’d have the perfect business or whatever figured out.

[Michael] Yea.

[Tyler]  So you just went with the skills that you had, the knowledge that you had, the resources that you had at the time created your first course and that since led to other things.

[Michael] Exactly.

[Tyler]  And how did you—

What were you doing to sell that first course?

[Michael] Okay, so I tried a lot of different things selling it.

And I realized that the hardest part was after creating this course, selling it more than just one sale at a time.

So I discovered webinars at that time.

I was looking at all these online entrepreneurs.

Everyone is hosting a webinar.

They seem to be going really well.

They seem pretty simple.

Something I enjoy doing was being on a stage even if it’d be virtual.

So I said, ‘let me learn about webinars.

Let me try hosting webinars.

See if it they could help me scale and sell my course more.

And that’s when lots of things changed for my business.

I started doing very well in terms of monthly revenues.

I started being able to travel.

Coz I was, you know, webinars took me pretty much everywhere.

I can host them from anywhere in the world as long as I have an internet connection.

And I started learning the craft of hosting a successful webinar.

And that actually became my second online course because I learned so much about webinars.

I got great result webinars.

And it came to a point where I said—

Like you said, I treated the online poker course as a learning experience.

I said, ‘I’m going to optimize this course for learning.

I’m not going to worry about scaling it to a 100,000 a year or beyond because I don’t want to do this for the rest of my life.

I want to do this to get started.

I want to learn by creating.

I want to learn by doing.

And then once I learn everything I need,

I’m going to launch my own personal brand which I now have—

MichaelCarbone.ca

And I want to be involved more in entrepreneurship

Helping people creating an online business but first I have to do it myself.

So it’s exactly what I did with the course and that’s how I found webinars which became my second course.

Like I said, a lot of times, one thing leads to the next.

But if you don’t get started and you never take that first step.

And you never create your first course because you’re not sure if you’re idea’s perfect or you’re not sure if you’re ready yet.

You will never be ready.

Never get to that next step or all the opportunities that come along the way with it.

So online course on the weekend especially now, I suggest and I really commend people.

Try to do things in shorter periods of time.

Try to do things quicker so you can get started and build some momentum along the way because the secret for me and for a lot of people who are listening might not know what the secret is or might not think is this.

But as Mark Twain said, ‘the secret to getting ahead is getting started.’

It’s not any more complicated than that.

[Tyler] Yea.

That’s great advice.

And I definitely see the progression.

Like the stepping stones that happened because you started with just identifying a skill that you had.

The knowledge that you had that you were comfortable sharing–

That became the poker course.

Then to sell the course, you learned how to do webinars.

So then your next course naturally was a course on how to do webinars.

And by then you’ve created 2 courses.

So the third one is a course on how to create a course.

So I can see like the evolution that happened as you were learning in your journey and then sharing that knowledge with the next person once you felt that you were comfortable on that with a specific topic to put what you know into a course.

Now the topic of creating a course in a short amount of time, in the weekend as you say is what I want to dive into here.

Because as you know, Thinkific’s audience are course creators, aspiring course creators and one of the biggest tumbling blocks that we see is the time that it takes to go from idea to completed course.

Sometimes, it takes 6 months, 12months, longer or it never happens.

Because people gets—they get stuck somewhere in that process.

So why don’t we—

Let’s go right back to idea.

How do you suggest somebody choose the topic that they want to teach first of all.

So let’s assume that they’ve made up their mind, they want to create a course, what’s the next step  from there?

How do they decide what they are going to teach?

[Michael] Yea.

So I really recommend that you set up a deadline.

And you know that’s why I created a course on the way that I did with the short deadline because as you said, if you don’t have a deadline, you can even say, I’m going to try to do it in 6 months.

So then 6 months become 12 months.

12 months become maybe never.

Maybe you get started and never finish.

Maybe you try to come up with an idea—which we’re going to talk about here

And never find one because you don’t have the deadline where you cans top and say,

‘okay, I need to stop here.

Or I’m running out of time.

I need to take the best idea I have.

It may not be perfect but I’ll take the best idea I have and I’m going to take the next step.

And then you start learning along the way, right?

So think about it even the idea for Christmas.

You’re trying to buy Christmas present.

You could be stuck trying to find someone’s Christmas gift idea.

What can I get someone?

I don’t know what to get them.

I don’t know what they like.

Then you’re pushing it off, pushing it off, pushing it off.

You can’t come up with any good ideas.

Then December 23rd comes around, you realize that I’m running out of time.

Let me take the best idea I have.

It’s good enough and I’m going to go with it.

And see what happens.

And then you give the gift and the guy loves it or the girl loves it and you’re like, thank God, I went with it because I wasn’t sure but it worked out.

You know, I noticed the same thing happens with ideas.

You need a deadline in order to force yourself to come to a decision.

If we have infinity, we’ll never decide coz we always have that doubt no matter how much positive evidence that you have that it could work.

So a lot of people get stuck there.

So what I recommend you do is number 1, give yourself a deadline.

Do it on a weekend.

If you want to come up with an idea, give yourself a deadline.

In the course I teach–

You know, how to come up with an idea within a couple of hours.

But if you want to give yourself a bit longer, do it in a weekend.

And then move on from there.

But what i recommend you do is that you ask yourself certain questions.

And I’ve learned, one of my biggest aha moments in my journey as an entrepreneur was the idea that—

Or was the concept that ideas could be unlimited and the idea that you can follow a systematic way to come up with an idea.

Okay.

So I was stuck for such a long time.

Like it took me 3 years to even quit my job.

It took me 4 or 5 months to even come up with an idea.

And I used to be one of those people who said I don’t have any ideas.

And then once you learn what questions to ask yourself, you’ll hop into this endless stream of ideas.

And you’ll start looking at yourself differently.

And you’ll start seeing like a progression.

Like I have.

I learned about webinars.

Okay, I can teach people about webinars now.

So few questions you can ask yourself.

And you know I teach it in my courses called the Look Within method and I can provide a free worksheet if you guys are interested.

Tyler, I can send that over to you and you can put it in the show notes.

It’s the exact worksheet that I have in my course.

Again it’s called the Look Within method and I help you look within.

I help you look at yourself with a new set of eyes.

And look at what you have to offer the world.

And it really comes to asking yourself a few questions.

And then seeing a few overlapping themes.

So one question you can ask yourself is what have I accomplished?

What’s something I’m proud that I’ve accomplished over the last 2 years.

And then you come up with let’s say 5 different things that you’ve accomplished over the last 2 years.

You started seeing the things that you’ve done.

And then once you realize, you know, I did accomplished this, so I have an experience.

I have a story.

I have some knowledge on how to do it and now I can teach other people.

You can ask yourself other questions as well like when someone thinks of me,

what’s the first thing that comes to mind if they can describe me in one word, what is that one word?

You know you start seeing that, what do people see you as an expert at?

You know, we look at all our friends.

You say Tyler’s great at relationships.

Michael’s great at health and fitness.

So on and so forth.

So everyone looks at people and they say you need to speak to Tyler when it comes to online business.

You need to speak to Michael when it comes to racing at ironman.

So you start coming up with these list topics.

And you see these overlapping themes.

And one of my favourite ones is actually thinking about it when you go on holiday.

So when I’m on vacation, what are the books am I reading?

What are the things I’m still doing even I’m away from my regular life.

Right, you know.

I’m on holiday.

What are the things that come with me coz I can’t stop doing them.

Those are the things that you’re most passionate about.

Usually they are the things that you know very well because if you’re passionate about them, you read more about them, you learn more about them.

You’re usually better than the average person when it comes to that topic.

So, you know.

The Look Eithin method really helps you look within yourself.

Come up with some big picture ideas.

Some themes that you’re good at.

And then once you have those themes, you can dive deeper to discover more specific actionable things you can help people with.

What people are struggling with?

What problems they have within that niche?

And then get specific on you.

What problem you’re going to help them solve?

[Tyler] So it sounds like we should be trying to find that intersection between those things that we’re passionate about—that we’re interested in but also that we have knowledge on.

Maybe even that others have complemented us for.

Or know that—

Think of us as that person that has knowledge on that topic that’s why getting feedback from other people in your circle’s important.

So now, what happens if we go to that process and we end up with a few different ideas?

Maybe they’re totally unrelated.

Maybe they’re different topics.

Is there a way that maybe we can, you know,

Somehow gauge which of those ideas or topics is most likely to do well as a course.

Is there a way that we can kind of test to see if there’s demand for online courses on that topic?

What else is out there?

Is there a process that you have at that point in the process?

[Michael] Yea.

Definitely.

It does happen often.

People come to me and then they say, ‘I’ve got zero ideas.’

Then they do the Look Within method and they say, ‘now I have too many ideas.’

How do I pick one?

So have 3 scenes, like you said, and they are very different.

So I don’t know which way to go.

Well the first thing I suggest and if you’re doing this on a weekend,

I suggest you– number 1, you look at which the topic do I know the most about?

And the reason why that matters is because if you’re trying to do it in a weekend,

you simply don’t have time to go to months of research and analyse the data and studies.

So you want to pick a topic that you know very well.

So the bulk of the work is already done when it comes to the research.

Then you want to figure out if people are willing and able to pay for a course on this topic.

Is there interest?

Are people looking for this– this kind of information?

So it’s really a system.

So you start with the Look Within method.

You come up with the big picture idea or view.

And then you pick the one that you know the most about.

From there, you can start looking at it more specifically.

And you start saying, okay.

Where can I find people talking about this?

Where can I find the specific problems they are having?

Let me see if I can validate this idea.

And the way I’d like to do it is by going on Amazon.

And by looking for, you know, top 3 books that are written on your topic.

And then reading some of the reviews.

And see what people are saying.

And say okay, this guy left the 5-star review and that means he actually loved the book.

And let me see what he loved about so I can see what he’s praising this book for and see some of the topics that people really like.

Some of the 3 star reviews are the questions left unanswered.

You know, they read the book but and they still had questions.

They still had pain points.

They still had doubts and uncertainties.

That’s where you can find another problem or, you know, unanswered questions that you can then solve for your course.

And you can even look at the 1-star reviews which are usually things that are people hated or said are completely missing or neglected.

And then you can find more problems there and more complaints that you can then solve.

And I really like to use this system because it’s a system,

you’re able to always go back and start over if things don’t work out.

You came up with 3-4 big picture ideas.

You pick the one that you like the most—that you know the most about.

You went to Amazon, you did some research.

And maybe you realize that it’s not the best idea.

I love it.

I know a lot about it.

People are not buying books on this topic.

People are not interested in it.

Let me go back and pick the next idea from the Look Within method and let me then push it through the system to see what Amazon has to say and what people are talking about.

And if ultimately you can find people buying books on a topic.

If people are already buying courses on the topic, then it’s a great sign.

Don’t stop to say, I want to create a course but there are 50 other courses on this.

So it’s not a good idea.

It’s actually a great idea because you have proof right there that people are spending money on this topic.

People are spending money on this solution.

Because ultimately at the end of the day, people aren’t buying an online course to take a course.

They have a problem and they’re buying the solution to that problem.

And that’s all your course has to be.

You have to look at yourself as someone who’s solving a problem.

People will find you because they’re going to be looking for that solution and you’re going to provide it.

[Tyler] Yea.

That’s great advice.

I love that you recommend that people go out and find other resources because some people will see that there’s other books—there’s other courses and that will spoof that.

Oh no.

There’s my competition.

There’s already so many resources out there.

But I see it as a good thing.

And you see it as a good thing as well because when you see those other books and other courses, that’s proof that people are paying for information on that topic.

And better yet, you can take a look at what’s included in their products.

You can read the outline of the book.

Even on Amazon.

Kindle versions.

You can preview that table of contents and you can see the chapter outline.

[Michael] Exactly.

[Tyler] Read the whole book.

Go for it.

But you—

There’s a benchmark because you can see what other content has been put out there and what feedback that content received.

Like the reviews on Amazon for example.

You’re going to figure out which topics people most appreciated that were included in that book which questions were unanswered and which things that they were disappointed that weren’t included in the book at all.

So that gives you some ideas for what content to include in your course.

[Michael]Exactly.

[Tyler] So that leads me into my next question which is putting together that outline for your course.

Because before we started actually recording the lessons and creating the lessons inside of the course,

we should probably create an outline and decide what content we’re going to put in.

So do you have any tips for this process?

How do we put together that outline of what to include?

[Michael] Yea.

Yea. The course outline is something that people neglect.

And I know I used to neglect it for the longest time.

I would jump from idea to production.

I want to start a course—

I have an idea. Let me start creating that course.

And it really doesn’t work that way.

because you’re going to notice that without that outline, you’re going to get lost.

You’re going to get paralyzed.

You’re going to have writer’s block.

You’re going circles.

You might even create a course but it’s not going to be lineared.

It’s not going to be optimized for learning so that when students go through, they’re like, this is a bit confusing.

So you really want to create a course outline.

And not only you want to create a course outline but it needs to be rock solid.

You need to spend a lot of time on it and probably spend more time than you expect to spend on it.

I know it’s hard for me to accept it but once I started doing that,

I started the course creation process became super simple and actually became fun.

Course creation wasn’t like—they don’t make me freak out anymore.

I didn’t go crazy in—it should be super stressful.

It actually became fun because I had this course outline and I had it all laid out and I’d just had to say, okay, point number 1, I know exactly what we need to be talked about.

Let me go fill in the blanks.

Point number 2, so it’s all done.

It’s almost like a table of contents like you were mentioning some of the writers in books.

You have a whole table of contents written out.

You just got to go ahead and just fill in the blanks.

So when it comes to outlining your course, and I know a lot of people struggle with this because they don’t really know where to start.

Or they write down couple bullets and say that’s pretty much it.

So what I recommend doing is I recommend taking your topic and the specific topic that you found like in Amazon.

So you have this big picture idea.

Then you get specific.

And then you have a specific problem that you’re solving.

Try to answer it in 4 questions—sorry.

Try to answer it in 4 sentences.

So you’re going to answer it in 4 sentences and that’s going to become like the 4 main pillars of your course.

Because you’re going to see how 1 sentence follows the next sentence.

And each one leads you closer to the result.

And if you only have 4-sentence to answer, you have to kind go from introduction to body.

One body to conclusion.

That kind of thing.

So let me give an example.

Like for example, let’s say productivity is something you’re really good at.

One of my students really big on productivity and he created a course in a weekend on productivity.

Now let’s say he said, okay the big picture idea is productivity.

Let me go on super specific.

So I may go to amazon and I start seeing books about morning routines.

And I noticed that a lot of people are talking about morning routines in podcast.

Everyone asks like you know, what’s your morning routine like for a top performer.

So you say like, let me get specific.

And let me say my course is going o be about a 5am morning routine to help you be more creative, more productive, have more clarity ,whatever it may be.

So I say okay, let me explain this topic in 4 sentences.

Which then become the four modules of the course.

And that could be number 1, you’re not crazy if you want to wake up at 5am.

Number 2, it could be morning routine actually starts the night before.

then it could be the first thing to do in the morning as soon as you wake up that’s going to avoid you hitting snooze.

And then my step-by-step bulletproof morning routine.

From the minute you wake up to your first hour of your day.

So this could be your 4bsentences that explain everything.

And you’re going to have them laid out in your piece of paper.

And it’s like 4 modules.

And then you started seeing it very clearly.

And then from there, you want to go  a little deeper for each sentence.

So you have subsections under each subsection and I suggest it to keep it very—to the point in concise.

Don’t try to create, you know, 40 bullets for each sentence.

Keep it simple.

2 to 3 bullets may before each topic.

So that’s per each module.

So then you can keep it very actionable and to the point.

Coz people don’t want more content.

People don’t want more information.

They just want specific actionable steps that they can follow to go from where they are to then where they want to be which is what your course is going to help them accomplish.

And I learned this the hard way coz my first course on online poker was actually a very long course.

It was 25 hours long.

So a very in depth course.

Too much content even.

And I realized that people weren’t going through the entire course.

People were stopping halfway.

People were getting lost along the way coz it’s just too overwhelming.

So keep it specific when it comes to creating content.

Create your four sentences then maybe 2-3 bullets per sentence which explains further your previous point.

And when you’re create your videos, keep them short.

3-5mins per video is great.

You don’t have to do 1 hour long videos.

People want bite-size content and you just want solutions.

[Tyler] Yea.

That’s great advice.

I’m glad you brought up the topic of course length.

25 hours for a poker course?

Holy cow.

[Michael] Yea.

[Tyler] I can only imagine how long it took you to make that.

[Michael] Yea.

[Tyler]  But I think it’s important when you addressed the length of the course is in no way proportionate to the value of the course.

[Michael] Right.

[Tyler] People don’t take the course coz they don’t want to go through a bunch of modules and lessons.

They take a course because they want results.

Your course is supposed to be the shortcut.

[Michael] Exactly.

[Tyler] You’re supposed to—just enough information to help them get the result that was promised.

Not overwhelm them with a bunch of stuff.

And I could see how this fits into your process.

Because for example that student of yours who chose productivity as their topic, that’s a very broad topic.

Like, you know, what could that cover?

Are we talking about email productivity?

Productivity at home?

Productivity at work?

Productivity when you’re at the gym?

Like in what context?

But narrowing it down from there into morning routines,

And here’s the course on how to create your morning routine, that’s much more specific.

[Michael] Yea.

[Tyler] So I’m glad that that came up.

Because it’s important to people to just identify that result they want their course to help somebody achieve and then break that result down into certain steps.

You recommended that 4 modules is probably more than enough.

4 sentences and then within each of those modules, you have maybe shorter lessons or you take some bullet points and turn them into your shorter lessons that fit out within that module.

[Michael] Yea.

And I just want to add with what you said here about the idea of productivity being such a huge topic.

Super broad.

And I think that’s what a lot of people get stuck in.

Coz they say I want to create a course on productivity.

Coz that’s what I’m good at.

I’m good at being productive.

And then they don’t realize they have to be super specific about in what angle.

And I want to clarify also my very first course.

It wasn’t just about online poker.

Like online poker has many different formats.

There’s heads up, there’s cash games.

There’s tournaments.

There’s different structures and speeds.

For me it happened very naturally when it came to the topic.

I went from big picture idea to specific concept very quickly because I was a specialist in a certain game.

So I tapped the game that I knew.

And therefore already founded a niche.

But again, like, don’t just say online poker because there could be 40 different concepts.

There could be 5 card draw.

Omaha no limit.

Heads up.

Hold’em

A lot of different structures and different games.

So I just want to clarify that and make sure it wasn’t just a broad picture topic either.

[Tyler]Yea.

Yea. Great advice.

So lets’ say we’ve got the outline for the course and we’re ready to start creating some content.

What’s your process for creating the actual lessons inside of your course?

Are these video lessons?

Are they text?

Are they audio?

What are they?

And what kind of equipment are using to create the actual lessons?

[Michael] Yea.

So I like to keep it very simple.

Again, the more barriers you put up, the more paralysis you’ll face, the more obstacles that are really unnecessary

There’s a lot of courses out there that are super high level.

That are being sold for thousands of dollars.

They have a production team.

They have a studio.

They have professional lighting.

They’re standing in front of the camera.

It’s perfect, right?

Now if you’re creating your first course, you don’t have to do that.

I want you guys to know that if you’re listening, you don’t have to have a studio.

You don’t have to hire a crew.

You don’t even have to be on video.

You can just record your screen and you can keep it very simple.

And in my experience, when the camera’s on in front of you, if you’re not used to it,

it’s very difficult to have very good train of thought, to have notes.

You don’t want to be looking down to your notes.

You just want to just look at the camera.

And it’s very difficult.

So it’s another barrier that you need to overcome and it’s really unnecessary.

So what I suggest to create a PowerPoint presentation.

Whether that’s on PC on PowerPoint or on a Mac on keynote.

And just record your screen.

So you have your slides up.

You have a paper or like a notepad with a bunch of notes.

And you can even just look down and read some of your notes as you’re presenting the content because you’re behind the camera at this point.

So in terms of tools, I suggest keynote or PowerPoint for the slideshow.

Again keep it very simple.

They don’t have to be fancy or professionally designed slides.

Don’t put too much information on them.

Keep it very simple and then elaborate on the slides as you speak.

And then I record my screen.

If I’m on a Mac, I just use QuickTime.

It’s already for free on the Mac.

You just record the screen.

I’ll record the entire screen.

I make the PowerPoint full screen.

And I just speak.

I use the microphone I’m using now.—it’s the ATR2100.

I see you have one as well.

Super, great microphone for under $100.

It keeps the audio call very good.

If you’re on a PC, I should add, if you want to record your screen.

You can use something like Camtasia.

So any screen recording software’s very simple to use.

They usually come with editing features so when you’re recording your course, if you make mistakes, it’s okay.

You’re never going to record from start to finish.

You know, no mistakes.

If you make a mistake, just pause,

Wait 5 seconds.

And then start your sentence over so you can see that break in, you’ll be able to remove that mistake.

So simple.

PowerPoint presentation.

Record your screen.

Use a microphone if you have a budget for it.

If not, don’t let that be an obstacle.

Don’t wait ‘til you can afford a mic or buy one.

Use your headphones or the built in audio.

Just go into a quiet room so that there’s no much background noise.

And when what I really recommend people do, once they created a course and edit it with the tools on the software that I recommended.

That they upload it to Thinkific because—and this is what I teach in my course—

At the end of the day, a lot of people don’t have a website yet.

And if they don’t have a website yet, they might want to wait ‘til they buy a website domain.

Wait ‘til they put up a website before they create their course.

Now, I look at it differently.

I say, create your course now and worry about building a business later

Because, once you have your course,

you’re going to have extra motivation, momentum, confidence and drive to go out and make all these things happen.

And there are no longer obstacles to get you started.

Now you have the course, the rest is just building the business around it.

So I suggest Thinkific so you don’t have to worry about building a business.

They can have everything done extremely well, extremely quickly very simple, easy to follow.

Very, you know, limited options actually which I love because the more options I find, the more paralysis you face, the more you doubt yourself.

You pick a clean color.

You pick a clean template.

You put everything up and then your course is live.

So you can literally go from creating your course, to editing your videos to putting it up online with a sales page and with a member’s only area and you can have a username and login.

And have a course live ready for the world to buy.

And then you can build a business around it so that you can start making continuous and consistent sales later.

And that’s how I structured the course.

I structured the same way.

We go through creating a course form Friday to Satur—

From Friday night, Saturday and Sunday.

And then module 4 is beyond the weekend where we talk about building the business later after you’ve created the course.

So those are the tools, that’s the system and I really recommend that people follow it that way

because changing the way you look at doing the business online,

creating the course upfront and then worrying about the business later really helped to get started quicker.

And then helps you build momentum and learn along the way.

[Tyler] Awesome.

And so once the course, you know, it’s up and running, the content’s online, we got the sales page,

we’re ready to start promoting the thing, we’re ready to enrol students.

Now let’s say, some people might have the advantage of an audience already.

Like let’s say, you know, just because they chose their topic and they created a course, you know, in a weekend let’s  say.

Maybe they spent their previous 6-12months blogging or podcasting or being really active on social media.

So maybe they have a following of people who are interested in that course and they can just promote the course to their existing audience.

But what about in the case where somebody didn’t have that time before they created the course to build up they audience?

What if they ended up choosing a topic that they don’t have an email list of people who are into that topic?

They don’t have an audience of people who are interested in that subject.

It just happens to be the subject that they are capable of teaching but they miss that building the audience part of it ahead of time.

What could they do once the course is created, how can they spread the word if that’s the scenario that they’re in.

[Michael] Yea.

So again, that’s not a bad scenario to be in because you have the course.

And you can worry about building the audience later around the course because one of the benefits is now that you’re super specific about what you’re going to be teaching.

You’re super specific about what the topic of your website is going to be.

You know when I started, I didn’t have a clue.

And one of the problems were that I could start something so vague that I would not be targeting anyone.

So now you have your course, you’re very specific as to what you can teach.

If you want to start a blog, now you know what to blog about.

You can blog a topic about your course, right?

Start a podcast, very similar.

Now if you don’t have an audience and you’re not getting started, don’t worry because you can find ways that collaborate with other people and set up joint ventures in order to grow your business and leverage other people’s audiences in order to build your own.

Now one way that I’ve done it as we’re talking about is hosting webinars.

Hosting webinars allows you to not only sell to your own list if you already have one.

But if you don’t have one, people get stuck here.

Like how am I going to host a webinar?

No one’s going to be there?

But you can reach out to other people and do webinars for their audience.

You can do it in multiple different ways whether that’s a joint venture or you offer them an affiliate deal.

You could say hey, I’m going to do joint venture for your email list.

And then I’m going to sell my course at the end.

And then we can share, you know, the profit sharing.

Come up with an agreement there.

There you’re leveraging their audience.

You’re making sales by finding people to join your webinar in someone else’s audience.

And at the same time, you’re building email list throughout the way, right?

Or you can even do webinars where you don’t sell anything.

You could be doing it purely to grow your list and then you say I’m going to sell to them later through an email sequence or through a webinar later on.

You can do that as well.

So don’t stop yourself by saying I’m unsure if I should reach out to somebody coz I don’t want to tell them I want to sell to their list.

You can reach out to them and say hey, Tyler, I want to do a webinar for your audience.

No sales pitch.

It’s purely content.

I’m just going to be giving value.

And you’re building your email list by doing that so it’s not like you’re missing out on an opportunity.

You can always email them later and upsell them that way throughout the process.

So if you don’t have an audience yet, don’t worry.

Think about collaborating.

Whatever that means to you.

Whether that’s a webinar, whether that’s collaborating and doing a blog post and getting on someone else’s podcast.

It’s just finding ways to get in front of someone else’s audience coz if you one have one, you can use someone else’s.

[Tyler] Yea.

Yea. That’s great advice.

And I’m glad you brought that up because I don’t think that somebody should let not having an audience stop them.

So you’ve got a course and no audience.

The shortcut to promoting your course is just go find other people who have spent time building an audience of your target market—your target audience.

People who are most likely interested in your course.

Maybe they don’t have a course to offer their audience.

So  it’s actually win for them because they get to share their course with their audience.

It’s a win-win for everyone involved.

Maybe they have a similar course.

So it complements each other.

Maybe they even have other types of products and yet your course complements what it is they offer.

So just go and find those people who have access to audience and create those joint venture partnerships there.

[Michael] You can also even do a bundle.

Like for example, you have like, you mentioned complementary products.

Then you can come together and do a very interesting limited time deal where you offer both courses together at a discount and this offer can’t be found anywhere else or any other time.

So it’s very interesting for the viewers.

At the same time, don’t forget that if you do host webinar and you know how to host a webinar.

Not everyone does.

So you can also have that leverage and when you email someone and say hey, I love to host a webinar for your list.

Or we can do the webinar together.

I’ll set it up.

I’ll do the ground work.

I’ll do all front load and do all the work upfront so that I can have this opportunity to be in front of your audience.

And a lot of people see a lot of value in that and say, okay great.

I’ve been wanting webinars for a while.

Number 1, I don’t have time.

Or number 2, I don’t know how to do it.

If you’re going to take care of it and we can do it together, that would be win-win.

So you can look at that perspective as well.

Just always look at it from an abundance mentality.

[Tyler] Yea.

Yea, for sure.

And we’ve just touched very briefly on some pretty big topics like joint ventures is a big topic.

Email marketing is a big topic.

You’ve got a course on webinars.

So of course if anyone wants to learn more about webinars, check out Michael’s course.

For those other topics, we’ve got resources on the blog at Thinkific.

There’s plenty of article on joint ventures, email marketing.

Who knows, maybe those will be some of your next courses.

Maybe your next course will be on how to do joint ventures and how to build your email list.

[Michael] Yea.

[Tyler] So keep an eye on Michael as he keeps making more courses.

So listen, I want to thank you so much for spending this time with me and for sharing your insights.

And we’ll work towards wrapping things up here.

I’ve just one more question for you.

For somebody who’s watching this and you know, they haven’t created their course yet.

They’re still a little bit on the fence there.

They have an area of expertise but they just don’t have the confidence.

So they haven’t done that first step to actually create their first course.

If you could just help inspire them and give them the confidence to take the first step by telling us what kind of an impact creating online courses and sharing your knowledge has had on your life and on your business and what are the some of the things that you can do now because you’re teaching online that you couldn’t do before you started doing this?

[Michael] Yea. Definitely.

And I want you guys, first of all, if you are listening to know that I was in the same exact position where you guys are in right now just two years ago.

I had all the limiting beliefs.

I didn’t think it was possible.

I didn’t believe in myself.

I’ve had all these doubts.

And I didn’t have the confidence.

And then I got started and that was built over time.

And that’s why I say that the secret to getting ahead is getting started.

Because you build that confidence.

You build that momentum and you build the business over time.

It’s really a long time process.

It doesn’t happen overnight.

But the best way to get started is get started fast so you can get to that process faster, right?

And you know, in terms for online courses for me, they really changed everything for me because I would struggle after Iquit my job.

And once I started building my first course and I started selling it on a bigger scale, I started to travel.

And for me that was my biggest ‘why.’

That was my biggest dream when I was working my 9-5.

I would sit there and think of beaches of Thailand and I would think of those long tail boats and that crystal clear water.

And so when I started having that freedom of being able to work online,

being able to have a product that I created once and then I just need to focus on marketing and selling.

That I can do for my laptop anywhere in the world.

As long as I have an internet connection.

You know I said, I’ve packed my bags coz I’m going to go discover the world.

I’m going to go travel.

I’ve been all over the world.

I spend my winters now in Thailand.

Going back there this year coz from Montreal, it’s really cold here in the winter.

So I try to spend my winters in Thailand where it’s beautiful.

I work from my Wi-Fi connection there with my laptop.

And again you create the course once and you can work on building the automations and the systems and the funnels.

And all the fun stuff later.

And then also, allows you to make passive income, right?

So your courses done, it’s on you website, it’s live, people can buy it whenever they find you.

They read your content.

They listen to your podcast for example.

And they like you and they learn from you.

They can buy the courses sitting right there.

And one of the best feelings still to this day is waking up to the email where you see someone buy your course overnight.

And it’s a great, great feeling.

So yea, they really changed a lot for me.

I love online courses.

I am very proud to say that I am a teacher because I do love teaching in front f people, just not in a class room– the traditional way.

I really think the world evolving in that direction.

Like education especially online education is taking off.

It’s definitely the way of the future and I think it’s an opportunity for a lot of us to look at ourselves as having an inner expertise that we can help other people.

And it’s very gratifying to get emails from people saying thank you.

To see the impact you’re making on other people’s lives.

And it’s not something I felt at any other time in my life.

So I love online courses.

I love creating them.

The process could be tough but it’s super rewarding once you’re done.

And if you’re interested of creating an online course, what I suggest is to give yourself a deadline.

If you think about it, when was the last time you did something without a deadline?

I can’t think of the last time I did something without a deadline.

Right?

In college, I would have a paper and I would wait ‘til weekend before I did it.

Because I needed the fear of a deadline to kick me into gear.

Same thing if you’re listening and you have a full time job.

Would you be at work on time if you didn’t know you had to be there at let’s say 8 am or 9 am?

You might be ale.

You might show up at 10.

You might not show up at all. Right?

You need accountability from a schedule.

You need accountability in forms of a deadline.

So if you’re going to create an online course, give yourself a deadline.

I love doing it on the weekend.

It’s a process that lot of my students have seen great results with.

They go from no idea to having a course published from Friday night to Saturday evening.

And then they wake up Monday morning saying wow I’ve been stuck for months or even years.

I had a student who’s stuck for 5 years who told me he’s taken other courses.

Thousand dollar courses.

And he just couldn’t get past the idea phase.

And then with the structure of the course, with the course schedule,

he said it’s super easy to follow because all I got to do is watch the video, take action.

Come back watch another video, take another action and build that momentum.

And you know, waking up Monday morning with a completed course is amazing.

So what I suggest whether you take the course or not, just give yourself a deadline, do a mini challenge if you want.

You can even get started for free on my website.

I have a free mini course where I walk you through it.

How to create an online course on a weekend.

And you can grab that again, 100% free.

MichaelCarone.ca/weekend

MichaelCarone.ca/weekend

Free mini course to get started on helping you create an online course on just the weekend.

[Tyler] Perfect.

Well Michael, thank you again for your time today.

I really appreciate it.

You’ve shared a ton of great advice.

And I think this is going to really helpful for our audience and to help those who are still on the fence and haven’t gone from idea to online course yet help them get through that process as quickly and efficiently as possible.

Best place they can find you.

Is you mentioned is that your website, MichaelCarone.ca

You’ve got a lot of great resources there, courses, your podcast and the free training that you just offered us.

We’ll make sure that we direct people to those resources as well.

So thank you so much Michael and I wish you all the best.

[Michael] Thanks so much Tyler.

Appreciate it.

Thanks.

It was fun to be here.

And we’ll talk soon.

[Tyler] Alright. Cheers.

END OF TRANSCRIPT 


Create and sell online courses with Thinkific

SHARE THIS ARTICLE

  • Rebecca

    I love how Tyler and Michael really took a swing at knocking out most of the fears that people have about creating an online course and then hit them out of the park!
    I HIGHLY RECOMMEND this as one of the first videos to watch to help get you started on creating a course!

    • Thanks Rebecca! Glad you enjoyed it and got a ton of value from the conversation.