At Thinkific, our mission is simple: to help businesses grow through online education.
The way we do this is by providing a platform for entrepreneurs and organizations of all sizes to easily create, market, and sell online courses.
And while we are technically a software company, we do like to create our own online courses from time to time. To practice what we preach, as they say.
On that note, we are proud to announce the release of an online course that our team has spent several months and sleepless nights creating (literally, just ask our video editor – thanks Reilly!). But before we tell you what the course is, it’s important that we tell you why we created it.
We’re trying to solve a problem…
Over the past few years we’ve experienced incredible growth as a company. Thousands of individuals and organizations are now using Thinkific to power their online courses, providing education to millions of students from around the world in the process.
Many of those customers are large organizations with established brands and large databases of customers. Take Hootsuite, for example, a social media management company that uses Thinkific to provide training and education to millions of students. But many of our customers are not large organizations. Many of our customers fall into a different category, one that course creation expert Sarah Cordiner calls edupreneurs.
According to Sarah Cordiner, an edupreneur is an entrepreneur that educates their market in a profitable manner. As entrepreneurs, their goal is to build a profitable online business around their knowledge and passions by creating and selling online courses.
These people are typically freelancers, coaches, consultants, speakers, bloggers, podcasters, content creators, or industry experts that are looking to create an additional source of revenue for their business. Or they’re just starting getting started, and creating and selling online courses is how they plan to turn their passion or hobby into a tangible business. It’s how they plan to generate revenue outside of a traditional job.
After paying close attention to what these people have been asking for help with, it’s become clear that creating their courses it not their only challenge. In fact, for many of them, creating an online course is the easy part. Building a profitable online course business is the hard part.
Creating a course vs. building a business
As many of these people have learned, there is a big difference between creating a course and building a business. Creating a course is just one part of the process of building a profitable and sustainable online business by sharing your knowledge with others.
Maybe you can relate. Regardless of where you are in your life, you have likely acquired certain skills and knowledge that is valuable to others. Teaching what you know by creating courses isn’t your biggest challenge. Building your brand, building your audience, and marketing your courses is.
So if you’re a current (or soon-to-be) edupreneur, we wanted to create something that could help you. Not just something to help you create your courses, but to help you create an entire brand and business around those courses. And what better way to do that than to create an online course?!
Creating an online course allowed us to answer some of the tough questions that you probably have, like:
- How do you know what topic you should teach?
- How can you validate the market demand for that topic?
- How can you build a brand that attracts your ideal customer or student?
- How can you create content that builds trust and authority in your market?
- How can you build relationships with and collaborate with other experts in your field?
- How can you pre-sell your course so you don’t waste your time and money?
- How can you increase the engagement and retention of your students?
- How can you scale your business to 6 or even 7-figures in revenue?
These are the questions we get asked by our community of online course creators on a regular basis. And that is exactly why we chose to answer every single one of them in our course.
With these topics in mind, we reached out to more than 30 experts and entrepreneurs who generously contributed their time and insights.
Jack Canfield; an award-winning speaker and internationally recognized leader in personal development. In addition to creating the Chicken Soup for The Soul book series, Jack has also written and co-authored numerous bestselling books including The Success Principles. In 2014, SUCCESS Magazine named him “One of the most Influential Leaders in Personal Growth and Achievement.”
Lewis Howes; host of The School of Greatness Podcast (one of the most popular business and personal development podcasts in the world), New York Times Bestselling Author, lifestyle entrepreneur and creator of numerous online courses.
JJ Virgin; a 4-time New York Times Bestselling Author, public speaker, media personality, and one of America’s foremost fitness and nutrition experts.
Grant Cardone; international speaker, real estate investor, New York Times Bestselling Author of multiple books, sales training expert and creator of numerous online sales and business training programs.
James Altucher; entrepreneur who founded and/or co-founder more than 20 companies, hedge fund manager, author of 18 books and host of The James Altucher Show podcast.
Even our very own Greg Smith, Co-Founder & CEO of Thinkific, who left his career as a lawyer shortly after creating his first online course over ten years ago contributed his insights to this course, makes an appearance in a few lessons.
The one thing all of these people have in common is the fact that they’ve built incredible brands and businesses by sharing their knowledge and passions with others. Many of them have built multi-million dollar businesses creating and selling information products and online courses, affording them incredible lifestyles in the process.
Perhaps more importantly, they get to experience the incredible sense of fulfillment that comes from creating educational products that help to make a positive difference in the lives of others.
From Passion to Profit: an online course on how to build a business by sharing your knowledge
In From Passion to Profit, more than 30 experts and entrepreneurs will show you how to build a profitable online business by sharing your knowledge on the topics that you are most passionate about with others.
There are 5 modules of training in the course, each with specific video lessons that are relevant to that module.
In the first module, you’ll learn why now is the best time to build an information business.
In the second module, you’ll learn how to choose what to teach to others.
In the third module, you’ll learn how to build your brand and audience online.
In the fourth module, you’ll learn how to create and launch an online course.
In the fifth module, you’ll learn how to scale a purpose-driven business and make a positive impact in the world.
And the best part about this course?
Drum roll please…
All proceeds from the course go directly to nonprofit to help build schools
Remember how our mission is to help businesses grow through online education?
Well, we’ve also recognized that there are many countries in the word that struggle to provide traditional, in-class education to their children.
For that reason, we’ve decided to donate 100% of the proceeds from this course directly to Pencils of Promise, a nonprofit organization that builds schools and increases educational opportunities in the developing world. Since 2009, Pencils of Promise has built over 380 schools and served over 35,000 students around the world. We want to help them build a few more.
By signing up for From Passion to Profit, you will not only be helping us to achieve our goal of helping businesses through online education, you will also be helping children in developing countries get access to education. You will help to change lives.
You can learn more about From Passion to Profit by clicking here, on by clicking on the image below:
There’s a free trial option if you’d like to check out some of the training before donating, and we’d love to hear what you think of the course once you’ve watched a few lessons.
And don’t forget to help spread the word! Tell your friends about this course, and use our hashtag #FromPassionToProfit on social media when you do =)Learn how to build a business around your passion in #FromPassionToProfit - brand new online course by @thinkific Click To Tweet
SHARE THIS ARTICLE