If you’re looking for more channels to promote or sell your online course, Quora.com can be a great option.
It only takes a few minutes a few times a week to generate an increase in your online course sales. If you’re one of those that likes a quick read or a short list here’s my summary of this post:
1. Setup a Quora account
2. Search for questions that interest your target audience
3. Set your alerts to questions relating to your online course
4. Respond to these questions and add value
5. Include a link to your online course in your response
6. Watch sales increase
Setup a Quora Account:
Setting up a Quora account is easy.. just head over to https://www.quora.com/ and get started.
Search for questions that interest your target audience:
Once you’re setup enter your search terms in the search bar. Think about what people would search for if they were looking for help that your course could address.
For example if you have an online photography course I’d start searching for “photography course”. That’s an obvious one, but you can get more creative and search for specific terms relating to your topic like “f-stop” or “DSLR” or “camera” or “camera settings” etc.
These searches should lead you to some questions that you might be able to help with. The goal here is to find not only good questions but questions that would be of interest to your target demographic.
Set your alerts to find questions relating to your online course:
If you find a good search term that seems to yield some good questions for you then follow that topic.
For topics that you follow, Quora will alert you when questions are asked about those topics. You can then choose the ones to respond to.
Respond to these questions and add value:
When you find questions that interest your target audience, answer them and include a link to your course.The key here is to add value in your answer. Simply linking to your course is not nearly as effective as writing an answer that adds real value. This has the benefit of helping establish you as an expert to trust as people read your answer, making them more likely to click on your link or take your online course.
The key here is to add value in your answer. Simply linking to your course is not nearly as effective as writing an answer that adds real value. This has the benefit of helping establish you as an expert to trust as people read your answer, making them more likely to click on your link or take your online course.The biggest benefit of writing a well thought out valuable answer is that it is more likely to get upvoted by other quora users and so remain at the top of the list getting more views.
The biggest benefit of writing a well thought out valuable answer is that it is more likely to get upvoted by other quora users and so remain at the top of the list getting more views.
If you take the approach above you’ll get a few notifications of questions every day, and you can choose which ones to respond to. It shouldn’t take you more than 10-20 minutes a few times a week and you can create a new inbound channel for online course sales.
We’d love to hear from you if you have tried Quora to promote your courses or have other ideas or suggestions about how you’ve been marketing your online courses. Please share your ideas in the comments below!
