7 Tricks You’re Probably Not Using to Maximize Engagement

MirandaStudent Engagement11 Comments


You’ve got your course up, and you’re starting to get people signing up. Wahoo! Now – how do you maximize student engagement?


Students who are engaged:

– Are more likely to make a purchase (or an additional purchase)
– Are more likely to complete your course
– Are more likely to tell their friends

There are lots of ways to fully engage with your students, but there are a few fun ways that you can maximize your relationship with the default email options right within your Thinkific site. Here are my favourites.


Every student that creates an account for your Thinkific site gets an automatic welcome email. This is your first opportunity to wow them!

You have two different types of welcome emails:

  • Site-Wide Welcome Emails that aren’t tied to a specific class (so this includes folks that have just signed up and bought their first course, and others who have signed up for a free trial or even those who are just checking you out.)
  • Course-Specific Welcome Emails that are sent only to new full members of specific courses (free or paid courses, but not for free trial members).
Welcome emails are your first opportunity to wow! Don't miss this chance to engage your students. Click To Tweet

My top tips for your welcome emails:

  1. Draft a compelling, personal hello. Tell them a little about you, and share a favourite recent testimonial or two that might help solidify their purchase decision (or tip the tables if they’re considering a purchase).
  2. Invite your student to visit your social media channels, like twitter or Facebook. This is also a way for them to get to know you a little more.
  3. Offer a sweet sign-up bonus. Sending them free access to a small bonus course, a free guide, or an exclusive download are great ways to confirm they’ve made the right choice by checking you out.

Completion Emails That Signal the Beginning, Not the End

You can create a unique email that will go out to your students when they complete each of your courses. When students complete a course, they are at a crucial time in your relationship with them: their satisfaction is at a peak as they’ve just finished learning, but they’re also about to stop logging in for new course content.

Create course completion emails that signal the beginning, not the end, of your relationship. Click To Tweet

This is an ideal time to:

  1. Thank them and congratulate them! Nothing is better than a well-timed congrats note on a job well done.
  2. Get feedback. You can always build a feedback form for student feedback right into your course itself, but asking via email for student experience and testimonials is another great way to learn how you can improve your program, and also to earn valuable student comments that you can share.
  3. Upsell them on your next course. You can include a coupon code to give them a deal on their next course, as a thank-you for completing your program. As you know which course they just completed, you can choose to suggest a good course to follow the one they’ve completed, or you can give a coupon that can be applied to any course in your catalogue.
  4. Offer a bring-a-friend deal. I’m a big fan of giving a gift for you and a gift to give away! Rather than giving one coupon towards a next course, why not offer two?

Learn more about creating notification emails for your Thinkific courses.

I’d love to hear what’s working for you, and if anyone has something that has worked especially well with your automated student emails. Share your thoughts in the comments below!


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  • Stephanie Clairmont

    I think you should allow for weekly custom emails that can keep students excited and engaged in the course. These should be automated so the creator can set them up and schedule them.

    • Julian Castañeda

      I agree with Stephanie, In our case our students speaks spanish so the need of customization is essential 🙂

      thanks a lot !

    • A.S. Chin

      Great point. I’m considering switching my course over to thinkific and would love it if there was a way to contact students who’ve stopped taking the course. Would be great to send chapter specific email triggers to follow up on specific lessons, etc. I realize that building this type of functionality takes time and budget. Really like the software overall.

      • Aaron

        Hey A. S.! Thanks for considering us! While we’re continuously working on making these features better, we love to get feedback on how we’re doing. Can you do us a solid and jump into this quick form to let us know exactly what you’re looking for: https://portal.prodpad.com/18563

        Right now, you can export a CSV of each of your student’s progress reports and segment them by their percent complete in each module. Then you can upload that to your email service provider and run a campaign from there.

        • A.S. Chin

          Aaron – this answers my question – THANKS for the response!

  • Gillian Whitney

    II agree, this is really good. However, I too only see TWO tips. Would love to hear the other FIVE.

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  • Keith Blakemore-Noble

    Neat tricks, a useful reminder. Thanks for sharing!
    (BTW, those saying there re only 2 and not 7… there are 7! 3 in the first part and 4 in the second part)
    Off to start integrating some of these tips into my current course strategy.

  • Ross Wirth

    (1) Only two of the seven ways are displayed. Where can the other five be found?
    (2) The link to ” Learn more about creating notification emails for your Thinkific courses” is a dead link.

    Note that the link to this page was found at http://orgchangedoctor.thinkific.com/manage/notifications and may also need to be updated if there is a better page that is now used.

    • Thinkific Team

      Hey Ross, link is fixed – thanks for letting us know! To clarify, there are 7 tips in this article. The first 3 are in the first group, the next 4 are in the second group. Our apologies if this was misleading!